
Services delivered
- Custom site design
- Full admin dashboard
- SEO foundation
- Wikidata entity setup
- Image optimization
- Newsletter system
Brief
John is a Dublin-based painter and printmaker whose work concerns aspiration of balance and harmony within society — and our destructive relationship with the earth. After years of working primarily through gallery representation and Instagram, he was ready for a proper online home for his practice. He came to us without an existing website, just a strong body of work and clear conviction about what mattered: the paintings should sit on the page the way they sit in a room — quietly, with space around them.
Approach
We built a custom Practice-tier site designed around John's specific palette and the contemplative scale of his work. The architecture is straightforward, Home, Gallery, individual artwork pages, About, Contact, with a newsletter signup quietly present in the footer. The visual decisions matter more than the technical ones: a warm cream ground tuned to oil paintings, generous whitespace, and per-artwork detail pages with full metadata (medium, dimensions, year, status, edition info where applicable). The admin is built so John can add new work in under a minute, send newsletters, and mark pieces sold or reserved without our involvement.
Outcome
John's site is live at johnfitzsimonsartist.ie. The site now serves as the canonical archive of his practice and the address he gives collectors who want to follow his work between gallery shows. He manages his own inventory through the admin and sends occasional newsletters to subscribers.
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